Tag: Book Covers
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TED Talk: “Chip Kidd”
The Art of First Impressions — In Design and Life TED.COM – Book designer CHIP KIDD knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He…
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TED TALKS: “Chip Kidd”
Designing books is no laughing matter. OK, it is. TED.COM – Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover…